I don’t believe Filled With Love cakes are expensive!
However people sometimes ask me why they cost what they do – and this conversation was revisited last night at a reunion of staff from the international development agency where I used to work.
Of course you can buy cake more cheaply. At the risk of sounding like the proverbial broken record, supermarkets sell cake that has been mass produced using low cost ingredients. But there is no comparison – unless you want to compare pick and mix sweets with Hotel Chocolat!
Everything we buy has a price, and if something seems cheap to us then the chances are someone else has had to pay – somewhere along the line. Cheap clothing produced in sweatshops is a classic example.
When it comes to baking there are so many options, and so many opportunities, to make choices that make a difference.
The ingredients in cakes – eggs, butter, sugar, flour, spices, flavourings, chocolate, cocoa, coffee – are available in a myriad of forms and it is sometimes tempting to opt for the one that will bring the most profit to the baker. But at what cost to the producer?
I was deeply moved the first time I heard that cocoa farmers in Ghana have often never tasted chocolate. That prompted me to use Divine chocolate and cocoa.
Reading Vanessa Kimbell’s beautiful blog and entering the competition at Fortnum and Mason inspired me to only ever buy Ndali Vanilla
Last night I heard about a women’s co-operative in Sierra Leone for whom producing cinnamon is providing a means of income that will improve healthcare and education for them and their families. As I write this piece the chef on Saturday kitchen has mentioned cinnamon probably a dozen times so I am off to explore where I can buy some!
One of my ex-colleages said last night that my cakes were reassuringly expensive – hence the title of this piece. I don’t believe they are, but I do know that the price reflects the cost and ensures the people who supply the ingredients get a fair deal.
I also know that these ingredients ensure the cakes taste really good, and can be enjoyed for their taste as well as the part they play in making change happen.
This cake contains Divine Cocoa, Ndali Vanilla and Fairtrade Coffee. Along with free range eggs, unsalted British butter and sugar, and Dove’s Farm gluten free flour. I wish I’d tried a slice before sending it off to Coco Cafe!